Effective communication strategies are foundational hallmarks of any successful organization and preparing communications for a crisis should be a part of all crisis planning, implementation, management, training, and reputation recovery efforts.

Topics to be covered:
Crisis overview
Crisis cycle
Social and media relations policies/procedures
Pre-planning
Crisis communications protocols
Crisis communications team
Audiences and communications channels
Message templates

Participants will have the opportunity to utilize templates that can be taken back to their districts/schools to help them develop a skelton plan. We will also be doing hands on table-top exercises on budget cuts and planning communications with stakeholders.